Wednesday, August 5, 2009

Borders Ink--Coming Soon!

Whenever I go into a bookstore, I make a beeline for the teen section, just to check things out, and see what's in (and what's out). Maybe it's just me, but sometimes the teen section is hard to spot. I mean, everyone knows where the children's area is or the magazines, say, but the teen section? Hmph.

That's why I was excited to learn about Borders Ink, a marketing initiative aimed at teens, where books and merchandise will be grouped together, like this:

Now that is easy to spot and it looks pretty cool, no? I called the Borders at Riverpark and asked when we'd be seeing this new merchandising, and they said "we're shooting for the end of August." In the meantime, check them out on Facebook or read more about it.

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